Capri’s Rapid Business Development process is a unique combination of consulting, business intelligence and staff augmentation which has driven millions of dollars of new B2B revenue for our clients.
What differentiates Capri in the marketplace is that our process is built on the foundational principle that business development and sales are not the same but instead are two distinct processes.
It’s a tricky balance for even the best salespeople to maintain both processes at the same time. If these are not mastered successfully it causes companies to lose revenue in missed opportunities and incurs the cost of hiring (and firing) ineffective salespeople.
How does Capri’s Rapid Business Development process work?
Capri interviews key stakeholders at your company to learn why your product or service has value, what makes it different from your competitors and how to position it to the multiple decision making titles within companies who are your ideal prospects.
We then profile these to hand build a list of prospects and identify the multiple decision makers and influencers who are ultimately responsible for your value propositions relevant to their organization.
Capri loads this target list into a uniquely customized database to capture the data that is important to you.
We pre-schedule leads based on your team’s prioritization and our experience team executes our Rapid Business Development process daily.
As decision makers become interested, qualified meetings are fed up to your top salespeople for a full presentation of services. Opportunities are identified and tracked to their ultimate outcome.