What differentiates Capri in the marketplace is that our methodology is built on the foundational principle that business development and sales are not the same but instead are two distinct processes.
It’s a tricky balance for even the best salespeople to maintain both processes at the same time. If these are not mastered successfully it causes companies to lose revenue in missed opportunities and incurs the cost of hiring (and firing) ineffective salespeople.
Capri’s proprietary Rapid Business Development is a process that effectively handles the business development process for our clients while your salespeople can focus on what they do best, which is meet with prospects and close sales. Our proven process has consistently driven significant new revenues (upwards of $1M+) for our clients.
How Rapid Business Development Works:
- Capri interviews key stakeholders at your company to learn why your product or service has value, what makes it different from your competitors and how to position it to the multiple decision-making titles within companies who are your ideal prospects.
- We then profile these to hand build a list of prospects and identify the multiple decision makers and influencers who are ultimately responsible for your value propositions relevant to their organization.
- Capri loads this target list into a uniquely customized version of Salesforce.com to capture the data that is important to you.
- We pre-schedule leads based on your team’s prioritization and execute our Rapid Business Development process daily.
- As decision makers become interested, qualified meetings are fed up to your top salespeople for a full presentation of services. Opportunities are identified and tracked to their ultimate outcome.
- A consistent supply of qualified meetings for your sales team to engage.
- Reduced sales cycle time
- Significant increase in new client revenue generation
- Your company retains all the knowledge of our efforts
- Outsource to Capri vs. employees
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Want to learn how to apply Capri’s proven methodology to your business? Contact us today to schedule a complimentary consultation and strategy session to see if Capri is a fit for your company.