Capri’s Rapid Business Development is a proven strategy that we deploy in these three primary applications. Our methodology can help your company outperform the competition, accelerate new customer acquisition and increase your bottom line.
New Customer Lead Generation:
Many companies tend to utilize marketing methods to drive lead generation that are based on “hope”. Do you hope that real decision makers of companies you want to do business with will see your email blast, Google ad word campaign, print ad, trade show booth, direct mail campaign or automated marketing? Even if you are fortunate enough to drive legitimate leads, ask yourself, “Is my team using an effective methodology to consistently proof and engage these leads?” Capri doesn’t hope for results, we create results. We identify the companies and the relevant identities within those companies that are most likely to evaluate and execute on your value proposition and engage them now. The result of our efforts are qualified meetings and the most acutely targeted database that exists for your value proposition.
Training:
Capri can train and mentor your team to execute Rapid Business Development and will customize the curriculum specifically to your company’s value proposition and target markets. We can assess your process, collateral and talent and quickly refine your approach. Our founder has been training sales teams for over 25 years. Click here for more information on our training including our partnership with state grant programs that will fund these services.
Trade Show Pre-Intelligence:
If you’re like most companies, very little pre-intelligence is gathered before attending a trade show. Capri has been incredibly successful in leveraging vendor and attendee lists to preset meetings at trade shows. We begin about 60 days out from the show and map out the vendors or attendees that are relevant and begin the process of setting meetings at the show in advance. We also create hit lists in booth order of who to ask for at the companies who didn’t sign on for meetings. This highly efficient approach can double or triple the results and help companies to recoup their investment in the trade show quickly.
Click here to view our case studies.
Want to learn how to apply Capri’s proven methodology to your business? Contact us today to schedule a complimentary consultation and strategy session to see if Capri is a fit for your company.