Capri Business Development was founded in 2012 to help companies identify and develop new B2B sales opportunities.
Capri’s founder, Michael Cappello, developed his Rapid Business Development process over a 40-year career in sales. This process has been successfully applied to established companies and startups in commercial contracting, packaging, OEM manufacturing, marketing, consulting, distributing and many other diverse markets where talented sales teams excel at presenting customer solutions but not prospecting for new business.
The idea was to separate the identification and outreach to prospective companies from the client’s sales and marketing teams and run the effort as a consistent and strategic internal operational process. As a prospect has a need or interest, Capri’s business development team sets the appointment, tracks the acceptance and then briefs the client’s sales team on the pending interaction. All meetings are reviewed monthly and a determination is made as to whether the client’s sales team or Capri’s business development team is responsible for further engagement. This guarantees that all high value prospective accounts are in a follow-up cycle.
We have proven that revenue generation is optimized when business development and sales processes are executed independently and simultaneously. The outcome is a more consistent revenue stream that proves that separation of these two objectives results in faster growth and higher revenue. Business development should be happening every day, not when people have time for it.
Capri Business Development has generated millions of dollars of recurring revenue for our clients. If you’re interested in learning how we can help you achieve results, contact us today to schedule a complimentary consultation and strategy session to see if Capri is a fit for your company.